Its also exactly why newspapers are having a hard time making it. They sell papers 1 at a time. They sell home subscriptions one at a time. When they charge for monthly subscriptions online, they sell them one at a time. That’s a tough business.
via How Cable & Satellite Can Save the Newspaper Business « blog maverick.
As usual, Mark Cuban is exactly correct. Cell phones cell 1 at a time, but they are still profitable. On the other hand, cell phone companies are making corporate deals all of the time. Of course your company wants to demonstrate a culture of blackberry users. Why shouldn’t they sell companies on the idea of the culture of daily newspaper readers. Sell a small business on bulk work delivery of 10 papers. Or home delivery for employees to read on their commute. I’d think it was an awesome perk. It’s not as expensive as a gym membership or massage room. Plus you’d have a more intelligent, informed workforce.
1 Comment
Tyler, you should have known that using the word “commute” in a blog post would catch my attention.
None the less, I wonder if any newspaper sales department ever tried or considered this. I wonder, too, if any employer has ever considered reading an employee perk. Don’t get me wrong, bosses love a well-informed workforce, but I wonder how many of them have ever associated newspaper reading as a part of that.
It might be that circulation for many newspapers is down so far now that it may be too late.
Leave Comment