to potential investors and bands:

Friday, April 28th, 2006

Live music is the future. Why you should be interested in preposer.com:

“Of the total American population, 71 percent did not attend a live concert last year…That means only 29 percent of the population do attend live concerts every year….we can group these fans based on the number of shows they attended in the past year. What we call our Occasional Goer, those who only attended one concert in the last year, represent 23 percent of the population. Our Concert Goer group, those attended two concerts in the past year, represent just four percent of the population. And finally, our heavy fans, those we have called our Concert Aficionados, who attend three or more concerts a year, represent a meager two percent of the population.”

(via http://www.coolfer.com/blog/archives/2006/04/rockonomics_the.php)

That being said, the music industry is starting to restructure, as indicated here:

“Only four of the top 35 income-earners made more money from recordings than live concerts,” the paper says. “For the top 35 artists as a whole, income from touring exceeded income from record sales by a ratio of 7.5 to one in 2002.”

It’s a known fact among artists that they make measly profits from the sale of records. In fact, most artists see maybe a couple bucks or less from every album sold. As such, most artists make money through performances, licencing and some combination of the two. In fact, even a fair bit of the promotion is paid for by artists, such as music videos.

Live music is the future.

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