I was reading an interesting article about some research done at Columbia about why certain music is popular. Turns out people are more likely to like music that is popular. Why are we willing to trust popular opinion in certain fields. I’ll admit that I read the Most E-mailed Items NYT feed, but I also read the Obituaries feed, so who am I to say…

I don’t believe that I’m likely to like something that is popular, nor something ‘tagged’ similarly to other interests of mine.

I still rely on good old fashioned recommendations. It’s more interesting to hear the story of how a friend heard about a band. You’re a jackass if you’ve tagged David Bowie and The Killers.

We’re trying to accomplish that.. and on the internet no less.

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