Popularity certainly is a slippery slope, an unquantifiable beast that no one seems to have mastered. Sometimes, we find ourselves at the mercy of a phenomenon that just seems innately popular. Other times, we fight tooth and nail and hope that others will recognize genius as we do. We sometimes admonish those who “sell-out”, and admire others for walking away from it all. And yet, other times, we’re happy to have just the right person in the limelight just when we need them the most.

So popularity is fickle. But it is a fascinating part of our lives that is engrained in everything that surrounds us, from our political system to our “culture.”

Where do we come in? Easy. How about a way in which you, the omniscient user, are given a loudspeaker to campaign for your causes? It’s all on you: write the reviews, collect some “cred,” and invest in a future that you want to see. After all, it doesn’t have to be like this.

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