autopsy of a trend

Of the two of us, I am the marketing guru. For those of you keeping score at home, i’m Ari and he’s Tyler. As such, my mantra for preposer is simplicity. And for that, I invite you to follow me on an allegorical journey through the kind of thing I hope preposer will facilitate.

I, like anyone with eyes and ears, love Leslie Feist. The lead singer for Broken Social Scene (the amalgam of talent from Canadian label Arts & Crafts) and, most surprisingly, Peaches, Feist is currently blowing up in her own right thanks to the irrefutably catchy “Mushaboom.” I came across the song some time last year on the fantastic mp3 blog stereogum and was immediately infatuated. “That’s it…,” I thought. “Everyone I know must learn to love Feist.”
And soon, everyone did. After making it into my inaugural mix on the opposite of rent, I got comments left and right from friends and strangers who asked me to tell them more about Ms. Feist. Angelica was hooked after I suggested buying Let it Die for her mother as a Christmas present. Melissa loved her soulful vocal stylings and rockin’ out guitar. Ed played it for his co-workers, and it was an instant success.

A couple of weeks ago, as part of an Arts & Crafts showcase throughout the month of February, Feist came to Webster Hall to perform with her band. Because I am a severe procrastinator, I told everyone about the show but forgot to buy tickets. But Melissa went with her friend Erin, and loved the show.

So how should we make preposer work for this story? Let’s figure it out:

  • Feist (Singer, songwriter, Feist, Broken Social Scene, Peaches): 84%
    • Feist: 91%
    • Broken Social Scene: 86%
    • Peaches: 69%
  • Webster Hall (Small venue, New York, NY, Eletronica/Dance, Indie Rock): 73%
    • Ambience: 79%
    • Bookings: 58%
    • Location: 96%
    • Ticket Prices: 88%
    • Availability of tickets: 1% (sorry, I’m bitter)
  • Feist @ Webster Hall, 2.14.06:
    • Opening band: Mates of State: n/a (Melissa was late)
    • Sound quality: 94%
    • Crowd: 100%
    • Setlist: 95%

So now what? What should go? What should stay? What needs to be added? What do people want to see?

posted on Tuesday, February 21st, 2006 by Tyler in preposr

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